Customer Relationship Management

What keeps it all together?
CRM processes CRM strategy CRM technology CRM organization information information information information information CRM processesCRM strategyCRM technologyCRM organizationinformationinformationinformationinformationprocessesstrategytechnologyorganizationinformationinformationinformationinformationinformationstrategymore about technologymore about organizationMore about processesCRM processestechnologyorganizationinformationinformationinformationinformationinformationstrategymore about technologymore about organizationMore about processes

Strategy

Customer relationship management is a customer-focused business strategy designed to optimise profitability, revenue and customer satisfaction

source: Gartner Group Inc. 1999