Customer Relationship Management |
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| A customer focussed business strategy | ||
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> crm > strategy > customer focus |
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| The
changes described here are changes from a product-oriented approach
to a customer-oriented approach. From the point of view of the customer an organization is not only a sales department or front office. The customer will has a holistic view of the organization. This means the organization has to be organized in this way...more -> |
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The focus of the organization is changing from a supplier of products and features towards a supplier of added value for the customer. This process is also referred to as: The change of a box-mover towards a solution-provider. | |
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